Capital Cognition
Capital Cognition is a blog on the Simply Put Psych Network that explores the connection between psychology and personal finance. By uncovering the “why” behind money decisions, we help readers understand their financial behaviours and build healthier habits. Grounded in research, we offers practical, actionable advice to empower people to improve their spending, saving, and investing habits. Whether it’s breaking free from emotional spending, understanding financial biases, or mastering mindful money management, Capital Cognition is here to guide readers toward a more confident and intentional financial life.

The Psychology of Saving Money: Why We Save and Why We Don’t
Explore the psychology behind saving money. Learn about the effects of instant gratification, mental accounting, cognitive biases, and emotions on saving behaviour. Find practical strategies to improve your financial habits.

Financial Freedom Starts with Knowing the Value of Your Time
Discover how evaluating your purchases in terms of work hours can lead to smarter financial decisions. Use our Work Hours Calculator to understand the true cost of your spending and take control of your financial future.