Explore Social Identity Theory. Understand how group dynamics shape identity, behaviour, and prejudice. A clear, research-based guide for curious minds.

Understand Herzberg's Two-Factor Theory (Motivation-Hygiene Theory) and its impact on job satisfaction and motivation. Learn about hygiene factors, motivators, practical applications, and criticisms of this key workplace psychology concept.

Could the infamous Little Albert experiment pass today's ethical standards? Explore how modern ethics reshape psychological research, balancing scientific discovery and human dignity.

What is Positive Psychology? Discover its key principles, benefits, and evidence-based interventions to enhance well-being, including the PERMA model, flow, gratitude, and strengths-based approaches.

Delve into the core concepts of attachment theory, examine different attachment styles, explore the implications for adult relationships, and review contemporary research findings.

Explore Gordon Allport’s The Nature of Prejudice (1954)—a landmark book on prejudice, discrimination, stereotypes, and intergroup relations. Learn how his Contact Hypothesis and psychological insights continue to shape social psychology today.

Explore Albert Bandura’s Social Learning Theory in this detailed guide. Learn about key concepts like observational learning, modelling, and self-efficacy, and discover how the theory has shaped psychology, education, healthcare, and more.